JOYRYDE & GOLD – ‘YUCK‘ – JOYRYDE has revealed the second single off his forthcoming album BRAVE, titled ‘YUCK‘ featuring rising rapper GOLD. The storied producer announced the LP, out this spring via HARD Recs, in February with its intensely personal lead single, ‘IM GONE.’
Chicago rapper GOLD‘s crafty, spitfire verses are housed in a bass-fueled foundation painstakingly built by JOYRYDE on ‘YUCK.’ The track is fast-paced, athletic, agile, meaningful, has fury, patience and tasteful attitude—designed to shatter cookie cutter dance and rap records. New day, new age, not meant for a box.
‘YUCK‘ carries a personal story to it as well, ultimately meant to encourage people like JOYRYDE and GOLD who work hard behind the scenes at their craft while others live it up in the outside world. We’re reminded that these trend followers eventually pay the price of losing their individualism, however, as shown in the vivid video that comes with the track. It’s one of the grittiest records to date in JOYRYDE‘s catalog, while showcasing his groundbreaking abilities to blend urban and electronic influences into a refreshing sonic tale.
HARD Recs launched with the announcement of JOYRYDE‘s album and has already positioned itself as a premier platform for the next generation of greats across multiple genres from urban to electronica. The new branch of Insomniac Music Group made its entrance with a mission to emulate HARD‘s knack for discovering future legends across multiple genres—championed through cutting edge lineups seen at flagship events like HARD Summer, Day Of The Dead and cult favorite, Holy Ship!
JOYRYDE, who’s taken the dance space by storm with breakout hits like his Skrillex collaboration ‘AGEN WIDA‘ and accolades from Major Lazer, DJ Snake and beyond, epitomizes the class of artists you can expect to see on the HARD Recs roster moving forward.
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