Red Bull TV – Poo Bear – What does it take to stay relevant in the music industry, where the law of the land is evolve or die? The new Red Bull TV documentary, Poo Bear: Afraid of Forever, directed by award-winning Australian director Macario De Souza, pulls back the curtain on today’s music industry and takes viewers deep inside the recording world to capture the brilliance, drama and desperation that go into creating today’s chart-topping hits, all through the eyes of one of the industry’s most prolific talents, Jason “Poo Bear” Boyd.
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For more than 20 years, Jason “Poo Bear” Boyd has been the man behind the hits for superstars like Justin Bieber, Usher, Jill Scott, Chris Brown, Pink and 112, collecting a wall full of Grammys and platinum records in the process. Now, the Los Angeles-based songwriter and producer has just six months to come up with another smash hit or be forgotten.
As Boyd explains, “This is a cold business. You’re only as hot as your last hit, and you never know where you’re going to be next year. You never know if you’re going to be this sought after.”
Poo Bear: Afraid of Forever is available on Red Bull TV, free and on demand starting on April 29th. Red Bull TV is distributed digitally at www.redbull.tv and as an app across mobile phones, tablets, gaming consoles, connected devices and Smart TVs.
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