‘Bike Engine‘ – Jacob Plant – Last month, British beat-maker Jacob Plant collaborated with fellow UK-based reggae artist Stylo G to release their fiery dancehall anthem ‘Bike Engine‘ via Skint. Today, the pair shares an eccentric and offbeat music video to accompany the track, conceptualized by LA-based director Keith Schofield.
Beginning as what appears like any cliche music video equipped with bros, a hot chick and cool motorcycle, the video quickly takes an unexpected twist. After only 15 seconds in, viewers learn that the ‘hot chick’ is actually nothing but a pair of legs. It quickly becomes apparent that the bros are merely ‘half-bros,’ literally just torsos and arms.
Digging at deeper gender stereotypes, the surprising and odd video sheds a more humorous light on societal sex norms. Filled with half-people, strange dance moves and rapidly-occurring surprising plot twists, the music video shines the upbeat party track in a whole new light and keeps viewers eyes locked on the screen.
I wanted to come up with an idea that grabbed the viewer in the first 15 seconds and never stops. I’ve come up with an idea that keeps building and building on a ridiculous premise. The video is completely unpredictable every step of the way.
– Director Schofield
‘Bike Engine‘ reasserts Plant’s position as a beat-making wunderkid and shows off his ability to branch out of genre boundaries. The producer responsible for Fly Eye Records‘ biggest non-Calvin Harris release ever (his collaboration with Tujamo titled ‘All Night,’ which reached #1 on Beatport’s electro house chart, #3 on the main chart and was the seventh most played song of 2015) has been championed by Pete Tong, Zane Lowe and Danny Howard for his unique brand of futuristic sound-sculpting. With commissioned remixes for the likes of Rihanna, Calvin Harris, Tinie Tempah and Example under his belt, Plant’s productions have catapulted across international airwaves and allowed him to perform in front of thousands at Lollapalooza, Reading & Leeds, HARD Day of the Dead, and even Wireless Festival where he rocked the stage and quite literally surfed the crowd.
Reggae artist Stylo G, born Jason McDermott, is no stranger to the dance music world. Having previously collaborated with artists such as Clean Bandit, Dillon Francis, Major Lazer and Basement Jaxx, the South London-based artist has made a name for himself on the UK and European music charts. His most notable track, ‘Soundbwoy,’ peaked at number 18 on the UK Singles Chart and Stylo G later earned a nomination for ‘Best Reggae Act’ at the MOBO Awards.
Stream Music Video Below:
Follow Jacob Plant Via:
Follow Stylo G Via: