Boohoo – Miami Music Week – The Music Lounge by BMF Media and iHeartMedia found a place to stay on South Beach to celebrate the 11th anniversary of its performance based concept in partnership with Y 100 and iHeartMedia during Miami Music Week 2017 with sponsorship by boohoo.com and the local residences.
During the event, guests immersed themselves in a luxurious summer oasis with private performances from EDM giants David Guetta, Hardwell, Martin Garrix, Tritonal, NERVO and Marshmello amongst others, wherein the male DJs sported the soon to be available boohooMAN hats.
The bungalow where everything took place hosted a woman’s “dream closet” and a men’s gifting lounge designed by boohoo.com, which showcased its latest festival-inspired spring collections, a gifting lounge by V-Moda, a patio with various amenities and entertainment, and a private swimming pool.
To enhance the experience, Evolution introduced The Cookout, in partnership with BMF Media, with a star-studded lineup of DJs. Later in the evening, performers were honored with the Remix Award (produced by iHeart’s Remix Top 30 & DMP), hosted by Hollywood Hamilton. The lineup continued yesterday, as legendary DJs and celebrities made surprise appearances.
Boohoo.com has been on the road this month for spring break making stops in cities such as Panama City and Daytona, and will continue to be in South Beach until Sunday, March 26th.
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