Party Favor – ‘In My Head‘ – Fresh off the gigantic release of his EP Party and Destroy, Party Favor presents the lyric video for hit track ‘In My Head,’ featuring Georgia Ku. The video is a tribute to the emotional track and features neon colorscapes and bold text that accompany Ku‘s vibrant vocals. ‘In My Head,’ which reached #42 on US iTunes Dance and is currently #24 on Billboard Dance and Mixshow Airplay, was arguably the most melodic track featured on the EP.
The main hook of the song, “Was it all in my head?” fits the surrealist approach to the video; scattered visions, randomized configuration, and swaying patterns. The focus of the video, created by John Hwang, is of an animated female silhouette presenting Georgia Ku’s ardent vocals to the listener, with letters literally circling in her head.
Both the song and the video present Party Favor in a refreshing light, offering a gentler side to the artist’s typically aggressive productions. Other artists featured on the EP include icons like Gucci Mane, Dillon Francis, Rich The Kid and Sean Kingston, which assured ‘In My Head’ and its role as the stand out track. Dive in and let Party Favor take you on a visually pleasing and melancholy journey.
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