Spotify has been directly paying producers to create tracks with specific musical guidelines. These producers get paid for their work, in addition to studio and musician expenses, but Spotify holds on to the master copyright. Their tracks then appear on Spotify playlists under credited fake artist names, with Spotify holding the rights.
The tracks created seem to appear on some of its relaxing first-party playlists, which boasts millions of followers between them. At least five of these Spotify-owned tracks each have more than 500,000 streams and one with over a million. Creating these tracks for Spotify is a method of quality control. By making its own songs for chill and laidback playlists, it can curate musical blends exactly to its taste.
It will be interesting what playlists and styles of music will come next.