San Francisco-based, Lim joins Soundcloud from Google, where she has worked for the past four years, most recently as Business Operations, Cloud Platform and Network Operations. Lim’s appointment as CFO comes six months after Soundcloud hired a Chief Revenue Officer in New York-based, Alison Moore.

Soundcloud exists in a world where the competitive context is complex – with the addition of Holly to the executive team, she will guide our financial strategy and help us establish a long-term view around how we maintain Soundcloud’s financial health and capitalise on new opportunities for growth.

Soundcloud CEO Alexander Ljung

The task of maintaining Soundcloud’s financial health doesn’t seem to be an easy one, as Soundcloud lost €39.14 million, or $44.19 million, in 2014 on revenues of just €17.35 million ($19.14 million) without giving any significant royalty payments to rights-holders.

I’m excited to work with the entire executive team at Soundcloud as a strategic business partner and lead the company’s finance strategy. This new role presents an opportunity to not only help a burgeoning company grow – but develop the company vision and strategy with an entrepreneurial executive team.

– Holly Lim

Holly Lim will officially begin the CFO role on September 6. With her distinguished track record in financial and business leadership, she is bound to set Soundcloud in the right direction financially.


H/T: Music Business Worldwide


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