Exclusives are bad for fans, bad for artists, and bad for streaming services. Fans are no longer asked to go to another store to make a discreet purchase, but rather to sign up for an entirely new and much more expensive service that offers almost exactly the same thing as every other service, which leads fans to go off and download the albums from torrent sites, or wait until the artist releases worldwide. Artists, meanwhile, lose money on the illegal downloads and worse, fan relationships.

Streaming sites are abandoning fans and throwing away money on a marketing strategy that simply doesn’t work. Fans don’t respond to exclusives. They respond to excellent personalized playlists, like those offered by Spotify, or expert curation, or a great user experience.

No one wants to feel like they’re getting ripped off just to hear an album they want by an artist they love.


H/T: Music Business Worldwide



Add Your Comment Here