The Stream, is a new TV music talent show in Norway, which will more accurately reflect how the music industry works today, giving a voice to the people, rather than the music industry, to discover talent. The Stream is associated with major labels Universal, Sony, Warner and Spotify. Created by Nordic World, he says it will find and develop the next big artist, mentioning Kygo, Justin Bieber and Adele as examples of acts who all started on the internet.
All possible participants have to do is upload video recordings of themselves performing to the website. The top 100 most-streamed artists on the site will then go through to perform auditions in front of A&Rs from the three biggest record companies in the world, Universal, Sony, and Warner. These A&Rs then pick their favourite acts. They will begin by choosing 40 artists to work with behind-the-scenes, from which three per label will be selected to perform on The Stream. Every one of these nine contestants will also receive a firm record contract from one of the labels (single releases most likely).
This is definitely not like the soap-dram from X Factor or American Idol. Instead of how those run, the lucky few artists will perform live on the show, and their tracks are immediately released on Spotify at the end of each episode. The most streamed artists on Spotify stay in the competition, and the least streamed artist risks eviction. In the end, the most streamed artist ultimately has the chance to win The Stream.